谷歌广告的质量评分不仅关系到花费，更关系到能否顺利展示。如果质量分较低，谷歌Ads会放弃展示您的广告。有的小伙伴表示，广告中已经使用了热词甚至大词，评分依然是“Poor”，真的伤脑筋。其实，问题可能出现在营销词上。一条好的广告，不应该仅仅是关键词的匹配，也应当包含必要的营销词汇，引起用户的点击兴趣。
说到营销词，咱做B端营销的小伙伴首先想到的就是“High quality”, "low price"之类，是不是有点词穷。新版的Ads后台已经加入了智能推荐功能，在广告创作页面，点击质量分优化建议的“View ideas”即可查看。但这种方法只适合Web端手动创建使用。我整理了一份Ads广告营销热词如下表，需要离线创作的小伙伴可以直接复制下载。
Ads广告营销热词列表
页面获取脚本
不同行业的小伙伴，可以使用下面这段脚本获取属于自己行业的常用营销词。使用广告是在广告创作页面，F12打开Chrome的Console选项卡，复制下面代码到Console里面，回车即可显示
/*code by seameter.cn*/function getSuggestions(){var blocks=document.querySelectorAll('.phrase-category-wrapper._ngcontent-awn-CM_EDITING-88'); for (let b of blocks){let title=b.querySelector('.phrase-category-title._ngcontent-awn-CM_EDITING-88'); let suggestions=b.querySelectorAll('.content._ngcontent-awn-CM_EDITING-87'); for (let s of suggestions){console.log(title.innerText + ',' + s.innerText);}}}getSuggestions(); Json格式数据源
如果您是专业人员，可以直接复制下面的Json文本进行开发。觉得复制比较麻烦的小伙伴也可以复制下面Json文本为新的Json文件，然后用Excel导入即可
[{"Key": "Call to action phrases", "Value": [ "Order Online", "Shop Online Now", "Shop Online Today", "Order Online Today", "Book Now", "Get A Quote Now", "Request A Quote Online", "Find Out More", "Call Us Now", "Call Now", "Get In Touch Today", "Contact Us Now", "Call Us Today", "Get Started Today", "Enquire Now", "Contact Us Today", "Get A Quote Today", "Get A Quote", "Learn More Today", "Request A Quote Today", "Request A Quote", "Call Today", "Learn More"]},{"Key": "Promotion phrases", "Value": [ "Best Prices", "Great Service", "Unbeatable Prices", "View Prices, Deals And Offers", "Everyday Low Prices", "Great Value For Money", "Sign Up For Free"]},{"Key": "Trust phrases", "Value": [ "Official Site", "Official Website", "Exceptional Service", "High Quality Products", "High-Quality Products", "Lowest Price Guarantee", "High Quality", "Multiple Certifications", "XXX Certification", "Professional XXX Provider", "Pro XXX Provider", "Pro XXX Solution", "XXX Supplier", "Durable Quality", "High Durability & Good Price", "High Performed & Eco Friendly", "Xxx Certificated", "Xxx Certification", "Xxx Certified"]},{"Key": "Inventory phrases", "Value": [ "Huge Range", "Huge Range Available", "View Our Inventory Online", "View Our Range Online", "Huge Range Of Products", "Browse Our Inventory Online", "Browse Our Inventory", "Different Types Available", "View All Products"]},{"Key": "Location phrases", "Value": [ "Multiple Locations", "Locations Near You", "Find A Location", "Find Your Nearest Depot", "Convenient Locations Near You", "Find A Location Near You", "Find A Local Dealer"]},{"Key": "Shipping phrases", "Value": [ "Next Day Delivery", "We Ship Worldwide", "Home Delivery Available", "In Stock & Ready To Ship", "Next Day Delivery Available", "Quick Delivery", "Free Home Delivery"]},{"Key": "Service", "Value": [ "Onsite Specialist Installation", "7x24 Customer Service", "One-year-warranty Provided", "Customized Equipment Available", "Consulting Service Available", "Experienced Team Consulting Available", "Expertise Consulting", "One-Year-Warranty", "Onsite Specialist Installation"]}]
外贸人一枚，同时在计算机领域拥有深厚的专业技能和知识。深知当前外贸行业的挑战和机遇，和数字化转型对于外贸团队的重要性。希望通过前沿的互联网技术和丰富外贸经验，助力外贸团队在竞争激烈的市场中取得领先。
